{"product_id":"k18-air-wash-dry-shampoo-118ml-copy","title":"K18 Air Wash Dry Shampoo 47ml","description":"\u003cdiv class=\"copy rte copy--large-mobile\"\u003e\n\u003cp\u003eThe K18 Air Wash Dry Shampoo is the reinvention of dry shampoo. The future of clean, powered by biotech. AirWash™ is a non-aerosol dry shampoo powered by odourBIND™ smart-release biotechnology and delivers a high-performance clean--clinically eliminating odour and reducing oil without starchy buildup, white cast, or heavy fragrances. Keeps working for up to 3 days.** Tested on 4 day unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it does:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAbsorbs oil - made with translucent microbeads to absorb oil without visible starchy buildup or white cast.\u003c\/li\u003e\n\u003cli\u003eEliminates odours - smart-release odourBIND™ biotechnology recognises, traps and eliminates odour-causing molecules, and replaces malodors with a subtle fragrance for a clean, fresh feel for up to 3 days.**\u003c\/li\u003e\n\u003cli\u003eSupports a healthy scalp - supports scalp sebrum balance to promote scalp health between washes and minimises excess buildup.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling and looking clean - deeply cleanses without feeling gritty or heavy buildup, for a run-your-fingers-through clean feeling.\u003c\/li\u003e\n\u003cli\u003eLasting results - high-performance formula lasts for up to 3 days**, highly concentrated so you can use less and go longer between washes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e**Results observed in a scientific test of 30 subjects after 1 use of AirWash™ dry shampoo after 72 hours. Measurements were made by a sebumeter and expert odor grader.\u003c\/p\u003e\n\u003cp\u003e***Results observed in a consumer test of 30 subjects where AirWash dry shampoo was applied once after 4 days of no washing, then tested after a further 3 days without washing.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eHow to use: \u003c\/strong\u003eUse to extend styles, and refresh hair between wash days. Shake Well. Non-aerosol format may feel slightly damp but will not disturb your style. Hold the bottle 4-6 inches away from scalp for even distribution. Start with 1 spray per section, increasing up to 3 sprays per section as needed. Massage in and brush or style as usual.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Bettjemans","offers":[{"title":"Default Title","offer_id":41850383990917,"sku":null,"price":60.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0379\/2486\/4133\/files\/k18-airwash-dry-shampoo-47ml.avif?v=1788835176","url":"https:\/\/bettjemans.com\/products\/k18-air-wash-dry-shampoo-118ml-copy","provider":"Bettjemans","version":"1.0","type":"link"}